Free guide for brands

Find, brief and appoint the right agency.

A practical guide for in-house marketing and procurement teams. Learn how agency search and selection works, what it costs you (nothing), and how to appoint with confidence.

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  • Free for brands
  • Independent advice
  • No obligation

A network
built on
real experience.

£375m+of brief value managed through the network
1,500+agency searches run
1,000+brand and agency partnerships formed
£0cost to brands, always

Brands who have appointed through the network

AO Sofology giffgaff AutoTrader Klarna Levi's McLaren Racing Bupa New Balance Paramount Superdry Halfords Continental TalkTalk Ubisoft Chester Zoo Guinness World Records Vimto Greene King ClearScore The Ivy LG Phoenix Group Crown Paints

300 hours average time saved appointing an agency · 99% of brands who have used us recommend us

The agency selection journey

From uncertainty to the right agency.

Whether you are starting with a blank brief or reviewing an existing agency relationship, The GO Network helps you move forward with clarity.

  1. 01Understand

    Clarify your objectives and requirements.

  2. 02Discover

    Identify relevant agencies.

  3. 03Evaluate

    Assess experience and capabilities.

  4. 04Shortlist

    Focus on the strongest candidates.

  5. 05Appoint

    Make an informed decision.

Inside the guide

Six chapters. Practical guidance for every stage of the process.

The guide gives you a clear, independent overview of agency selection, with practical advice, real examples and insight from across the market.

  1. 01Why finding the right agency is harder than it should be
  2. 02From brief to appointment
  3. 03A full understanding of the services we provide
  4. 04How The GO Network Platform streamlines your process
  5. 05Our transparent fee model, and how we are funded
  6. 06Questions brands ask

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The GO Network benchmarked our existing agencies and then delivered the perfect new partner.
Claire HohenbergPR Director, Continental Tyres
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